P.E.S.T analysis of social media marketing

P.E.S.T analysis of friendly media marketingIn order to analysis the macro environmental challenges that could influence societal media marketing, the research conducted by keynote allow for be applied.Amongst the economic factors influencing social media marketing is the digitial economy act developed in 2010. This was designed as an attempt to control illegal sharing of files. Since, social net pastureing sties easily enable users to share and broadcast content, many users work made attempts of claiming copyright.RegulationsLast year, an amendment, covering every means of online marketing communications, was made in university extension to the regulatory framework which already covers online advertisements. The intention behind this is to ensureEconomic factorsA number of factors have had an impact on the increased investment in social media in terms of marketing. One major factor consists of the economic crisis having decreased budget for traditional marketing channels. Anot her factor is comprised of increasing yield and popularity of social networking. This has led marketers to engage with their audience through social media. A further challenge is imposed by the excessive investment in social networking companies as dependence on advertising may be influenced by the current economic crisis.Social factorsThe social media being highly dependent on the existing trends in consumers preferences, there is a great take a chance of those users switching their preferences. An example of such is the change from MySpace to Facebook.Technological factorsAs social networking has become an structured part of online experience in terms of search as well as integrated digital marketing with regards to advertising, users may seek solutions and assistanceT engage2. Media insurance coverage -the influence of social media marketingThe included reports shed light on the rapid growth and trends in social media marketing, and propose unprecedented ways whereby organiza tions stool exploit the existing trends of social media and mark their presence.Marketers Mine Facebook, Twiiter Posts to Duck Brand SnafusThe origin suggest that rather than aiming to generate impressions amongst audience members, an organization should exert exacting and convincing influence on social webs citizens. Subsequently, these users will spread the message to other people. This is as well as recognized as phrase of mouth marketing (Flinn, 2010). Conversely, the author further argues that poor management of online marketing can backfire and generate negative consequence which will spread online. Thus, it can be argued that importance of word of mouth and viral marketing are resemblingly to increase which is why investment in these tools are necessarily. In particular, Word of Mouth management is demand in order to avoid negative referrals that could damage a foxn companies reputation or type. Additionally, it is suggested that an online presence can help companies avoid product disasters. Also, it is argued that Facebook, cheep and blogs are adequate tools that can enable companies to get an insight in the consumers thinking process.Social media are changing the rules for businessThis report suggests the increasing physical exercise of social media marketing can assist companies to build their brand, expand their target reach and relationship to their customers. This report further argues that organizations reputations are being constantly create and a company may risk losing their customer based on social network sites. Hence, it could be argued that Social Media Marketing should be integrated in the overall communication plan. Additionally, it is suggest that companies who do not adopt social media marketing and rely on traditional means of marketing may risk losing or damaging their image. Therefore, it is suggested that they might as well take part and make themselves visible. Furthermore, the report suggest that online media enables companies to involve their customers in creating new products or go through their feedback.Task 2. Personal SWOT analysisTask 4. Remaning flexibleDear Peter,Please find enclosed a proposal of my request for telecommute. As you may notice, this issue is of crucial importance for me. I hope you will welcome my ideas of establishing a repose between what could prove beneficiary for the department as well as enabling me to deal with my personal issues. I would request for a 60-day trial period, with the possibility of mid-way evaluation after the first month and at the end of the period to assess the functionality.If you have any further questions, please do not hesitate to ask me. Thank for taking my request into consideration. ladder from Home ProposalI have been employed at FDM for 2 years and I am very devoted to the quality of my work. Lately, I have been finding it extremely difficult to cope with some family issues, which have been intensified as a result of my full- quantify w ork. In addition, my commute time of 90 minutes from Holbaek makes it difficult for me to address the needs of my family issues. Therefore, I would like to request for two days, where I can work from home. Having reviewed the other teams attendance in the department, Fridays and Mondays, would be appropriate.I rely that my productivity will increase, as I no longer have to commute, which will improve my performance. This will also mean that you do not need to pay for commuting expenses. In addition, this will contribute to my job satisfaction as I will find a balance between my job and family. I will have my laptop and phone nearby so I can be easily reached.I would like to discuss my proposal in further detail and address any potential concerns that you may have. I understand that due to your responsibility of the organization, you must specify whether or not this is appropriate in terms of achieving the marks for the office. As most of my responsibilities require working with o nline activities my telecommuting is less likely to make the quality of work suffer.The following represent potential impact of my telecommuting on the department and may entail the following discern The departments development and implementation of communication dodge may require additionalSolution I will keep John updated with my suggestions and ask him to send me the brief of strategies that have been discussed in the departmentIssue Management of social media communitiesSolution This would require online presence, which is less likely to be an issueIssue Producing reports on online activities feedback, key issues, insights and trendsSolution I would like to ask Helen if she is willing to assist me with this while I do her parts of the online activities.Issue Identify online threats and opportunities surrounding the brandSolution I spent 20% of my time on assessing the threats and opportunities. If you decide that Helen would be an appropriate person to handle the feedbacks, I be lieve she would be capable of handling this in addition to her duties.Task. 5 making a positive impression on potential employersOnline Marketing AssistantMarketing Communications AssistantInternational Online Marketing Social Media GuruI am currently eligibile for the above listed positions, which can be attributed to the fact that I do not have adequate work experience within social media marketing, which is why I would be eligible for positions such as online and offline marketing assistant, Marketing Communications Assistant or International Online Marketing Social Media Guru.Social media manager-future goalIn order to be qualified for the this position, an experience of 3-4 years is essential. I believe that the most adequate way of gaining the experience is through an apprenticeship which can give me an insight into how social media manager deals with various tasks and how they enable small business gain a competitive advantage by building their unique image through social me dia.While gaining the experience I aim to develop my skills in terms of developing and enhancing my network, management, . Help people promote themselves through varius social media plat forms such as Twitter, Facebook, Linkedin. Gain competencies that can help me assist plans for small business and how they rather than investing in traditional means of promoting. In demand job due to the current credit crunch and the increasing popularity of social media. What I can contribute with is my experience and knowledgeThis can also be identified as marketing strategy thatI blieve that building your career is a matter of clock and right now is the perfect timing for building a career within social media.I believe I can achieve this position not only on the dry land of my degree in Marketing but also my bachelors degree in Internatinal communications.Moodboard descriptionThe moodboard represents how I perceive myself and my future goals.Firstly, I have used an shoot as to me it represents independency, determination and leadership. The clock resents my punctuality and the importance of timing. Flexibility is one of the key words which describe my personality.The fly on the bike I believe almost any goal is achievable if one possess will power and determination.Teamwork The golden guy represents teamwork andThe woman running towards the arrows, represents my willingness of going against the odds.The house in the middle of the sea represents doing what may appear impossible.The gold picture symbolizes my will to achieve the results by motivating others and being a teamplayers.