Accounting a New Arrival Case Study Example | Topics and Well Written Essays - 1250 words

Accounting a New Arrival - Case Study Example The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Today the markets have been designed to cater to the system as a whole rather than exclusively to the customer. The more innovative the product and fancier the promotional techniques, the higher are its chances of capturing market space. Thereby, asserting that brands, advertising, and promotional techniques are very important tools of marketing and the company must use all the available sources for maximum impact. The advertising agencies play major roles in promoting products and services of a company. In the launch of bmibaby, the BDDH, the advertising agency had significantly contributed towards creation of a brand image that was distinct and which had helped to exploit the personal preferences of the people to influence their behavior as a consumer of goods and services that they wish to sell. According to Campbell, ‘..companies are building strong brands using a corporate vision and â€Å"a way of doing business† approach. Customers identify with their attitude and promise to deliver..’ (Campbell, 1999).' (Campbell, 1999). The agency was involved right from the inception of the creation of the brand name and had successfully created an advertising campaign in different media that had made it an instant success. There are various advantages and disadvantages of using external agencies to promote one's goods and services. Advantages The external agencies have expertise in their area and can offer huge range of alternatives for promotion of the services. They also have better information about demographic segmented market. Using the services of the external agencies is not only cost effective but the company is also able to better focus on its core competencies. The advertising is a complex process that requires coordinated networking of the various elements within the system so that unique advertising campaign can be introduced within the prescribed time limit for maximum impact. This is the major reason that advertising of the products and services are taken up by external agencies. Disadvantage If the goals and objectives and the creative ideas are not properly communicated to the agency, it would not be able to deliver the desired results at the crucial time. The Company may not be able to get the bargain and discounts from the various inter-related linkages that are separate but intrinsic part of the advertising campaigns. The delivery schedule is at the hands of the advertising agency which may sometime become crucial factor in the launch of new schemes. Answer

The sustainability of Organizing Essay Example | Topics and Well Written Essays - 500 words

The sustainability of Organizing - Essay Example It is this trust that helps an organization to be fruitful and develop. By using the word 'trust' it is not meant to be applicable to any specific firm or individual. It is not only applicable towards clients and suppliers but it is relevant to everybody associated with the company or organization. This principle could be formulated into a HR technique that would yield surplus in the long run. Trust is not just about the stake holders of the company but more so it is applicable towards its employees too. There is no meaning of showing a bright future where there is none; rather it would be far more positive attitude to reveal everything that is true about the organization. It is not only a moral approach but a trust building operation that would prove to be helpful in future and a HR manager would never let go a chance to win the faith of a worker. (Mukherjee, 28) Revealing the open truth about the company is the most effective way of taking an employee into complete confidence. If the statement 'man is a social animal' is true then this management principal would be the best possible relevant example of it. Consider this- every individual is shaped by the virtue of his or her environment (Lamb, 23). Therefore it is obvious that an employee would be governed by the nature of workplace he or she is associated with.