Marketing Plan Essay Example | Topics and Well Written Essays - 4000 words

Marketing Plan - Essay ExampleMoreover there is a feeling of be colossalingness for The Big Three among Americans. Hence the grocery is highly competitive.The report makes an attempt to develop a marketing plan that would help Toyota to regain its market share and become a market attracter once again. A detailed analysis of the internal strengths and weakness, market scenario, competition analysis is done to identify the gap and accordingly new ways of come across these gaps through an effective market plan is devised.Bargaining Power of Suppliers Toyota believes in the philosophy that it is as strong as its weakest supplier. Hence Toyota believes in building long term relationship with its suppliers and also goes to the extent of providing support and technical guidance which promotes a win-win situation for both. Hence Toyotas suppliers are everlastingly loyal and also strive to deliver the best quality of materials (Lean Enterprise Institute, 2006).Toyota does not change suppl iers based on cost considerations because it upsets the entire working precedent of Toyota. Toyotas success depends on strong alliances with its vendors. It is something that Toyota lives with every day (LaFlamme, n.d.).Bargaining Power of Buyers Buyers in U.S. are very well informed about the travel market and the latest cars. A wide variety of choices is available to the customer. Some of the big names include General Motors, Ford, Chrysler, BMW, Hyundai, Mitsubishi etc. With information available well in the internet customers can dictate terms. They can negotiate on price, mode of payment, more discounts on used cars, free accessories etc. Hence dicker power of buyers is high (Gatton College of Business & Economics-a, n.d.).Industry Rivalry US market has been dominated by the Big Three namely, General Motors, Ford and Chrysler. In rise to power there are others like Nissan, Hyundai, Volkswagen, Mitsubishi and BMW having significant