Buying and Merchandising Essay Example | Topics and Well Written Essays - 1250 words

Buying and Merchandising - Essay ExamplePeople especially the young generations atomic number 18 becoming highly brand conscious and the market placeers are using this factor of consumer behavior for the marketing cooking which includes promotions and mainly the gross sales picture (VERDICT, 2006, p.4). Pricing and promotions are the two key are of marketing plan mainly for apparels and inventable accessories of wo custody as well as men. At earlier days pop off retailers in this market used to focus only on the female accessories and apparels as the trend women fashion industry was always high but now a days the demand for fashionable and braded men accessories uniform tie, wallet, belt etc are in growing trend. So, retailers are including mens accessories in the women accessories stores. So, this hide is all about the sales plan of mens accessories in a women only accessories stores and the determine of the men accessories from primary price range to premium (Evanchitzky , Vogel & Ahlert, 2007, p.15). Aims and Objectives The main aims and bearing of this business report is to smash an effective sales plan for the mens inherent accessories like tie, wallet and belt. ... Pricing objective is to develop a price range of these products considering the increasing personal disposable income of the younger generations and their follow of in the buff trends. So these objectives of this business report exit be satisfied if the gap or weakness of the sales strategies of the value retailers or the top brands are find out. Range Plans From the efficient market research it has been demonstrate that the accessories market in the United Kingdom has a steady growth and this growing trend of this market was due the earlier female fashion trend. exclusively now the trend of using fashionable essential accessories of mens can be found in this market and this gap or the weakness of the luxury brands. There is huge market size of the potential buyers who wants to keep their lifestyle with the new trend. But these are younger school and college going boys who only amaze the personal disposable income for buying these essential but fashionable products. So the price range for these products needs to be of a diverse like from basic range to standard price range not the premium range of products which the value retailers have already focused fort the professional men with high income level (Mintel. 2012, p.12). These mens accessories will be added with the women products in high streets female only accessories shop. As there are many younger men comes to these high streets shops with their female friends and they are the potential customers. In the basic categories there needs to be three different sub categories based on the slightly price difference so that the consumers of basic products categories can satisfy with varieties of price along with the color variety. These